Exporting Cosmetics to Indonesia: BPOM Notification, Halal and SKI

Who files the notification

Only an Indonesian applicant can notify: a local cosmetics manufacturer, a company that has products made under contract in Indonesia, or an importer. Every applicant needs a business identification number (NIB) from the OSS system; for an importer the NIB also serves as its importer identification number (API).

An importer must first get a recommendation as a notification applicant (Rekomendasi sebagai Pemohon Notifikasi) from its local BPOM office, issued after an inspection of its premises. It also needs a named technical person in charge and a signed statement that its directors are not involved in cosmetics crimes.

From the foreign brand owner or manufacturer the importer needs a letter of appointment (surat penunjukan) with at least 6 months of validity left, a cooperation agreement, a Certificate of Free Sale (CFS) for products made outside ASEAN, and GMP evidence for the factory. The notification is held in the importer's name, and that name appears on the label.

Notifkos process, fees and validity

The applicant must have the Product Information File (Dokumen Informasi Produk, DIP) ready before notifying. It then fills in the product template in Notifkos and pays the fee (PNBP) per item. BPOM checks the data, within 14 days under BPOM Regulation 21/2022 (3 days for fragrances), and issues a letter with the notification number. Products can be sent to a safety, benefit and quality evaluation if needed.

Since 26 May 2026 fees follow Government Regulation (PP) 15/2026, which replaced PP 32/2017: IDR 1,500,000 per item made outside ASEAN and IDR 500,000 per item made in an ASEAN country. Check the amount on the payment order, because each item is billed separately.

A notification is valid for 3 years. Apply to renew at least 30 days before it expires; a late application is handled as a new notification and gets a new number.

Ingredients and claims

Indonesia applies the ASEAN Cosmetic Directive through its own rules. BPOM Regulation 25/2025 on technical requirements for cosmetic ingredients replaced BPOM Regulations 23/2019 and 17/2022 on 3 October 2025. Products already notified had 12 months to comply, so the deadline is 3 October 2026. The update added substances such as lilial and quaternium-15 to the prohibited list and changed limits for others, such as salicylic acid.

The ASEAN annexes were last updated in June 2026, so check BPOM's current lists as well as the ASEAN annexes before you notify. Claims must follow BPOM Regulation 3/2022 on cosmetic claims; claims to treat or prevent disease are not allowed.

• Prohibited substances
• Restricted substances, with limits and conditions
• Permitted colourants
• Permitted preservatives
• Permitted UV filters

Labels in Bahasa Indonesia

BPOM Regulation 18/2024 on labelling, promotion and advertising of cosmetics applies since 28 November 2024; the 12-month transition for existing products has ended. The benefits or use, directions and warnings must be in Bahasa Indonesia. The other items may be in Indonesian or in a foreign language written in Latin letters and Arabic numerals.

Imported packs may carry an added Indonesian sticker, as long as every item matches the notified data. Use the halal logo only on certified products.

• Product name
• Benefits or use, and directions
• Composition (ingredient list)
• Country of manufacture
• Name and full address of the notification holder
• Batch number
• Net content, size or weight
• Expiry date
• Notification number
• 2D barcode
• Warnings or cautions

Halal: the October 2026 deadline has moved to October 2028

Under Law 33/2014 and Government Regulation (PP) 42/2024, the phase-in for cosmetics was set to end on 17 October 2026, with halal certification required from 18 October 2026. On 16 October 2026 the Coordinating Ministry for Economic Affairs announced that the government had adjusted the phase-in deadlines through PP 40/2026, enacted on 14 October 2026, which amends PP 42/2024. BPJPH says the phase-in for cosmetics now ends on 17 October 2028, so halal certification is required from 18 October 2028. The government has said it will next adjust the implementing rules, so ask your importer and BPJPH how this applies to your shipment, and keep the certification or non-halal route under way.

Imported products can use a halal certificate from a foreign body that has a mutual recognition agreement with BPJPH, registered with BPJPH, or be certified through BPJPH's SIHALAL system with an audit by an Indonesian halal inspection body. Products made from non-halal materials do not get a certificate; under BPJPH Regulation 3/2026 they must carry "NON HALAL", or "MENGANDUNG BABI" (contains pork), on the label.

BPJPH Regulation 4/2026, in force since September 2026, adds a halal check before the import declaration, with inspection at the loading warehouse by an appointed surveyor. The government announced on 16 October 2026 that it will revoke it, and BPJPH's legal database lists PP 40/2026 as revoking it, so confirm with your importer whether the check still applies before booking.

Import permits, customs and after-sale duties

Since BPOM Regulation 28/2023, cosmetics need an SKI Border (Surat Keterangan Impor) from BPOM before customs release. The importer applies in the e-BPOM system, which connects to Indonesia's National Single Window, and each SKI covers one shipment. Under Trade Minister Regulation 23/2025 some cosmetic HS codes also need a surveyor report before shipment. Keep product names identical across the notification, invoice and packing list; Triplicate's free invoice and packing list generator and HS code lookup can help.

After import, the notification holder keeps the DIP (four parts under BPOM Regulation 17/2023) for at least one year after the expiry date of the last batch imported, and reports side effects under BPOM Regulation 26/2019: serious cases within 7 or 15 days, other cases every January and July. A new post-market rule was in draft in mid-2026.

Foreign sellers on Indonesian online marketplaces must, under Trade Minister Regulation 19/2026, sell finished goods at a minimum of USD 100 FOB per unit and show the required product permits.